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    <loc>https://www.rachealvaughanjones.com/home</loc>
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    <lastmod>2025-03-21</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Hi there, most people call me RVJ.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffc6be8e3802f025d8ba23c/f492ed03-fa90-47d3-88fe-60d311873a3a/Screenshot+2025-03-21+at+12.26.55.png</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ffc6be8e3802f025d8ba23c/1610380505672-0X42EPARH5V0DSLI2QQU/Building+Liquid+Podcast</image:loc>
      <image:title>Home - INSPIRING DRINKS ENTREPRENEURS.</image:title>
      <image:caption>Every week, I host Building Liquid, the podcast about startups in the drinks world, the founders building them and the tipples that inspired them along the way. Think Guy Raz’s How I Built This, crossed with Jesse Ware’s Table Manners.</image:caption>
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    <loc>https://www.rachealvaughanjones.com/projects</loc>
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    <lastmod>2025-03-21</lastmod>
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      <image:title>Gallery</image:title>
      <image:caption>Lixir Drinks G&amp;Teams Trolley: Idea &amp; Execution</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Lucky Saint: Positioning &amp; Messaging</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Ballantine's Prestige Range: Packaging &amp; Comms Restage</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>JUBEL Merch Range: Concept, Artist Collaboration, Content Creation</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Lucky Saint: Creation of the iconic unboxing - the blue box &amp; brand storybook insert</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>JUBEL Performance Marketing: Concept, Briefing, Messaging, Implementation</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Shandy Shack Pale &amp; Ginger: Liquid Dev &amp; Launch</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>The REAL Drinks Co.: Peony Blush: Positioning, packaging design, campaign development &amp; deployment</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Ballantine's Single Malts: Idea Conception, Research, Design &amp; Launch Campaign</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Lixir Drinks G&amp;T Emoji Campaign: Concept, Briefing, Messaging &amp; Implementation</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Lucky Saint Draught: Design &amp; Deployment</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>JUBEL Brand Film: Concept, Briefing, Delivery</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Shandy Shack City Pub Co Listing: Deployment</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>The REAL Drinks Co.: Brand Home Experience</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>Lixir Drinks: Pink Grapefruit Tonic Launch</image:caption>
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      <image:title>Gallery</image:title>
      <image:caption>The REAL Drinks Co.: Brand Home Media Launch</image:caption>
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    <image:image>
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      <image:title>Gallery</image:title>
      <image:caption>Shima Saké Spritz: Non-Exec Director</image:caption>
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